Case Studies
Ubisoft Enhances Player Engagement with AKOOL’s Video Translation Technology

Overview

Ubisoft, a global leader in video game development, partnered with Akool to elevate the accessibility and inclusivity of their gaming tutorials. By leveraging AKOOL’s Video Translation technology, Ubisoft localized instructional content for its diverse player base, ensuring seamless understanding and engagement across different languages and regions.

Challenge

With a global audience spanning millions of players, Ubisoft faced the challenge of creating localized video tutorials for its complex games. These tutorials are critical for helping players master game mechanics, but traditional translation processes were resource-intensive and time-consuming. Ubisoft required a scalable solution to translate and adapt tutorial content without compromising quality.

Solution

Ubisoft implemented AKOOL’s Video Translation technology to streamline the localization of gaming tutorials, focusing on:

  • Multilingual Accessibility: Translating tutorial videos into over 10 languages to reach a broader audience.
  • Cultural Relevance: Ensuring localized content reflected regional language nuances and cultural contexts.
  • Efficient Turnaround: Automating video translation to significantly reduce production time and costs.

Results

  • Improved Player Experience: Players reported greater satisfaction with tutorials that were easy to understand in their native languages.
  • Expanded Reach: Localized content strengthened Ubisoft’s connection with non-English-speaking audiences, fostering inclusivity.
  • Enhanced Efficiency: Automated translation reduced the time required to localize tutorials, enabling faster updates and new releases.

Takeaway

The collaboration between Ubisoft and AKOOL highlights the power of AI-driven video translation in the gaming industry. By localizing tutorial content with AKOOL’s technology, Ubisoft enhanced the player experience, reinforced its global brand presence, and demonstrated its commitment to inclusivity and accessibility in gaming.